Featured work

Bookiea B2C platform

Improved ease of use by 23.8%, scoring 6.67/7.

Led the UX design of a 0→1 class-booking platform from research to launch. User-friendly design led to a 6.67/7 ease-of-use rating and increased booking efficiency.

Foundation for Intentional Community

Elevated searching experience with 40 filter restructure

Enhanced the searching experience via data-driven redesign, restructuring 40 filters and creating a visually compelling flow to boost community discovery efficiency and user engagement.

FelixSphere

Designed a Permission Control system, enhancing data security and efficiency

Designed and launched a Permission Control system that received highly positive feedback, securing multiple customers and partners while building trust.

CuteTalk

Designed an AI-driven mobile app that analyzes and identifies baby needs and emotions, saving the life of mothers. The design led to a 15% increase in user satisfaction ratings.

SubEase

Designed a mobile app that helps users stay on top of their subscriptions and never miss a cancellation deadline. The design has received a satisfaction rating of 9.4/10.

Curious, Research-driven designer